​

 

Self-motivated writer with experience in strategic communications, overseeing and managing content for various publications and developing SEO-friendly headlines. Adept in supervising writers, content strategy, editing and managing communications assets.  

​

​

 

                                                                                                                                                                                                                               

Ingram Micro                                                                                                                                                          6/2022-Present                          

Global Digital Copywriter

• Position Ingram Micro as a thought leader in diversity, equity and inclusion (DE&I), and environmental, social and governance (ESG), Financial Solutions, Ingram Micro Services, and vendor collaboration spaces via featured blogs
   

• Create digital marketing copy (web, infographic, email, social media, blog) for a global B2B tech audience 

• Create internal marketing explainer videos via Canva and Lumen5, script writing, presentation design, and voice-over to help internal audiences understand marketing capabilities available through Ingram Micro Xvantage, the company's B2B platform

• Work with DE&I and ESG, Financial Solutions and Professional Services leadership and subject matter experts to strategize Xvantage Resource content ideas and pitches for Ingram Micro's internal digital writers' network; This content includes blogs, short videos, infographics, and social media

• Develop content strategy for DE&I/ESG, Financial Solutions and Professional Services for internal digital writers' network

University of California-Irvine, Beall Applied Innovation                                                                                    2/2018 – 6/2022 

Editor-in-Chief & Senior Writer

• Manage production of award-winning Rising Tide bi-monthly magazine, both print and digital formats

• Collaborate with Design and Digital Marketing teams on art, graphic concepts, photo shoots and on-camera interviews

• Maintain strategic partnerships within UCI’s cross-campus teams and the surrounding community

• Conduct interviews and compose news blogs, press releases and feature stories focused on UCI intellectual property, UCI startup companies, funding and UCI research

• Create and optimize SEO-rich content; 30 % of unique pageviews from 2021 were from blogs (34,870 total unique pageviews)

  • 35 % entrances to website in 2021 came from blogs

  • Grew news blog pageviews by 62% between 2020-21 by incorporating SEO-driven content and collaborating with inter-departments at UCI and shifting to more data-driven content

• Increased the amount of organic traffic by 20% implementing SEO strategy and website content 

• Provide editorial direction on all content and manage editorial calendar

• Work with Strategic Communications Advisor to develop local and regional media outreach plans

• Manage writers and student workers interested in journalism and/or marketing writing

• Provide strategic communications counsel to Chief Innovation Officer/Executive Director and Director of Marketing and Communications

• Manage social media platforms (Facebook, LinkedIn, Twitter, Instagram) 

​

American Advisors Group                                                                                                                          6/2017 – 1/2018                                 

Senior Public Relations Specialist

• Composed press releases and corporate blog posts and managed review process  

• Strategized pitch angles with Vice President of Public Relations and published relevant media articles on company website

• Developed professional relationships with journalists and key trade, local and national publications

• Identified and tracked potential award opportunities for company, corporate executives and key employees

• Created and maintained company style guide, which includes direction for print, web, corporate newsletters and blogs

​

Ambry Genetics, Aliso Viejo, CA                                                                                                               1/2016 – 6/2017

Public Relations/Communications Associate

• Developed messaging and statements, press releases, corporate blog posts and pitch kits

• Created PR plans to reach new B2B and B2C audiences

• Acted as press contact and liaison for media interviews and managed all press requests

• Wrote, edited and managed the Ambry corporate blog and utilized CMS editor, which included HTML coding

• Developed performance metrics and prepared reports that measure success of PR efforts

​

Synthetic Grass Warehouse, Anaheim, CA                                                                                               10/2012 – 1/2016

Marketing Director

• In collaboration with CEO, developed a marketing strategy and relevant campaigns and programs to promote company’s products and services for B2B and B2C audiences 

• Composed and edited all marketing content, including press releases and blog posts for daily updates and SEO optimization

• Acted as liaison between advertising team and public relations team

• Managed internal communications, including monthly company newsletter

• Managed and composed all social media for company 

​

Street Surfing, LLC, Newport Beach, CA                                                                                                 3/2006 – 8/2008

Program Coordinator

• Composed press releases and media outreach about “The Wave Board” action sports product

• Promoted “The Wave Board” and other products at the Action Sports Retailer show in San Diego, CA

• Coordinated company’s physical education programs for high schools across the nation

 

 

Freelance Writer/Editor

 

Surfer Magazine                                                                                                                      4/2024-Present

• Write feature stories and Q&As on up-and-coming surfers

Laguna Beach Independent                                                                                                    3/2024-Present

• General assignment reporter focusing on a wide variety of topics such as city government, events, local profiles

Gear Junkie                                                                                                                             4/2023-Present

•          Beach and ocean gear reviews 

Los Angeles Times                                                                                                                                 6/2022-Present

• Pitch stories and work with Features Editor to develop 1,000+ word stories related to the surf community. Pieces include a summer surf break guide featured on the cover of LA Times Features section 08/13/2023 Sunday print edition, surf etiquette listicle, holiday gift guide and ‘What surfers blurt out when they think no one’s listening’

                                           

OC Weekly                                                                                                                                                 9/2009 – 1/2015

• Researched and built out close to 1,000 blogs and feature stories in custom content management system – with photography – about musicians, bands and nighttime entertainment across Orange County                                             

​

Patch.com/AOL                                                                                                                                            11/2010 – 1/2015

• Researched, interviewed and composed articles about local businesses, sports and events, entertainment, city council meetings, and police/fire news relative to local cities across Southern California

• Assisted San Clemente Editor with content management, as well as breaking news stories and event coverage throughout Southern California

Surfline.com                                                                                                                                               6/2009 – 8/2009

• Wrote, edited and transcribed copy for press releases, feature stories and photo captions 

​

San Clemente Times                                                                                                                                  3/2007 – 6/2008                        

• Composed stories about local business and/or public profile figures for feature articles

• Wrote weekly movie reviews, capturing opinion of the audience through onsite interviews and headshots

​

Wetsand.com                                                                                                                                              12/2005 – 8/2009

• Composed a monthly blog, with pictures about specific surf-related experiences

​

Surfer Magazine, San Juan Capistrano, CA                                                                                              8/2006 – 1/2007                 

Intern

• Assist the Editorial department as well as transcribe and edit interviews and archived copy on Microsoft Word, update archives on Production program

​

 

University of Southern California, Los Angeles, CA                                                                            8/2021 - 5/2024

Master of Communications Management

​

California State University, Fullerton, CA                                                                                            1/2007 – 12/2009

BA Communications, Print Journalism

• Editor for The Daily Titan campus newspaper 

​

Saddleback College, Mission Viejo, CA                                                                                                    8/2003 – 12/2006

General Education     

• Editor-in-Chief for The Wall Literary Magazine

• Managing and Associate Editor for award-winning Orange Appeal Magazine, 2006-2007. 

​​

​

 

   
Proficient in: Associated Press (AP) Style, Kentico 13, Help a Reporter Out (HARO), HTML, Asana, BurrellesLuce, Cision, PR Newswire & Business Wire distribution, Canva, Jotform, WordPress, Microsoft Office suite, MailChimp, Visage, Yoast Premium

​

 

​

 

University of California, Irvine: Strategic Communications Management Certificate
 

Poynter ACES Certificate in Editing                                                                                                                                                                                                                                      

​

​

​

 

ACES: The Society for Editing's 2020 National Headline Writing Contest                                                4/2021
 

MarCom Awards                                                                                                                                       12/2019 & 12/2020

Rising Tide magazine--Gold Award for Print Media Magazine for an Educational Institution

Rising Tide magazine--Platinum Award for Print Media Magazine for an Educational Institution 

​

​

​

​

​

​

​

​