Your customer’s buying journey, step by step (Article + Worksheet)

This easy-to-use worksheet can help refine your customer’s purchasing journey.

Your customers are your business’s best allies. Understanding their purchasing experience can help maintain growth, create stronger customer loyalty and lead to better brand promotion and recognition. With all the options available to customers, a great purchasing experience can be the difference between a one-time consumer and a brand advocate.

The worksheet walks you through each phase of the customer’s purchasing journey. In each phase, it suggests an ideal content breakdown according to the Association of National Advertisers. An FAQ section provides more information about the customer’s purchasing journey.

Download Worksheet

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