Organic or paid social media: when to use them (Article + Guide)

Both are necessary for customer engagement, but when is it smart to use each?

When building a brand, social media platforms provide the perfect opportunity to get to know your audience, keep them updated and expand your reach. Paid social media advertising is one of the most popular ways to measure return on investment for digital marketing and is a great way to learn more about your audience. Organic social media posts, though declining in effectiveness due to platform saturation, are still necessary for audience engagement. Learn why it’s important to consider both for building your brand.

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