Get S.M.A.R.T. about your company’s marketing goals (Article + Worksheet)

Make sure your business and marketing objectives are aligned using this template.

Trying to align your marketing and business goals and objectives? Make sure they’re SMART ones!

Learn how to create SMART, or Specific, Measurable, Attainable, Relevant and Timely goals that will help support your organization’s aspirations. SMART goals can clearly define your business and marketing objectives to ensure they’re in sync using specific principles.

This worksheet will help you learn more about SMART goal principles and guide you through developing and setting goals to help your company achieve. It includes:

• Examples of goals in the SMART format

• A questionnaire to help you formulate and align your business and marketing objectives

Download worksheet

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